2015 has been a really good year for plus size fashion in many ways. For people over a size 26 we have seen more options released and it seemed in some small way that brands were listening... Oh how we were wrong!
Borrowed from eleanorkhonje.files.wordpress.com
I'm going to be honest with you writing this post is a little bit scary. I have been told by a brand in the past that they don't want to work with me because of my negativity - this post is going to do that train of thought no favours. I am a sucker for a pretty dress and if it comes without a "price tag" then great, however I simply can not sit quiet and watch plus size brands continuously make women feel bad about their bodies.
Loving your body is a battle, in a world surrounded by people telling you that you are wrong. The one thing you should be able to trust is plus size brands to tell you that you're worthy of their clothes and worthy of feeling great! After all, we're buying their clothes so they're going to want us to be happy fatties right? Wrong.
This happened tonight with one of my favourite brands and it breaks my heart to write about it. Scarlett & Jo have done SO MUCH for the world of plus size fashion - even just offering ALL of their items up to a size 32 makes them a rare breed. To be honest with you, the whole shenanigan surrounding this post went on for HOURS! I will perhaps write about all of that another time, we're all still trying to work out exactly what happened.
That said, this lady simply asked for a brand to do more types of clothing - she did not deserve to be shot down in the way that she did.... You're giving feedback to a brand, this is the stuff you should be striving for. One of your potential customers is telling you how they would spend their money - why are you simply being rude and dismissive?
She doesn't wear what you currently sell, so she must dress trash-fash... I am speechless!
People commented that they were indeed the whole package 'despite' being fat and told Pink Clove how out of order they had been. The post was deleted from Facebook with no apology however remains on Twitter.
Dear Plus Size Brands - You have hundreds of plus size bloggers out there that would be willing to help you. So many talented individuals can help you tap into your customer base and communicate in a way that isn't offensive. It seems so hard for you to manage social media without telling us the way we dress is wrong or suggesting we're not good enough because we're fat - so why are you not tapping into the resource of plus size bloggers and using them to help you?
Your plus size customers deserve more. We deserve more. You have to stop putting us down and making us feel bad about our bodies, the rest of the world does that enough already.
Please pull your socks up and do better, because quite frankly enough is enough
If you liked what you read & want to keep up to date with future posts... You can do so here: