I know as a brand you have done some really good things - for starters even offering clothes up a size 32 puts you ahead of others! You've worked with bloggers on some fantastic campaigns incuding national TV advertising campaigns that even my thin friends have commented on.
That is why, your latest campaign really got me thinking....
You tweeted this today with the wording "We demand style & fit. No compromises." and you are ABSOLUTELY RIGHT! I am so glad that you're finally on the same page as your shoppers.
So... I assume that you're going to be doing something about this sizing situation and ensure that those over a size 26 don't have to compromise when it comes to clothing any longer.
As you can see - when you're a size 26 you have nearly 500 dresses to choose from, as a size 32 you have no where near 250 dresses that you can select. I am sure you will agree that a larger size having less than 50% of the choices of someone smaller is a compromise that none of us should have to make - after all, your latest campaign DEMANDS that we don't put up with this any longer - and you're right!
So... Simply Be - We demand that you stop making larger (and smaller) bodies compromise.
WE DEMAND STYLE. WE DEMAND FIT.
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