Showing posts with label #boycottsuperdrug. Show all posts
Showing posts with label #boycottsuperdrug. Show all posts

Thursday, 30 January 2014

You Don't Weigh 8 Stone, You Weigh One Cheryl Cole

Did you know that Cheryl Cole weights 8 stone? Me either - Not until I read an article in the Daily Mail today about new scales soon to be on sale by Superdrug. Did you care that she weighed 8 stone? No, me either. You can read the article here.

In fact, I wonder how Superdrug even know that Cheryl weighs 8 stone exactly - because as a celebrity she is obviously a super human whose weight doesn't fluctuate like the rest of us!

I'm using Cheryl as an example, but actually lots more "lucky" celebrities have been chosen by these new scales. Now, when you step on scales you can be told which celebrity you weigh the same as (or which two celebrities you are in between) rather than an actual figure that you can work with. 


A whole new weight game: Forget pounds, stones and kilos, you can now weight yourself in comparison to celebrities


Cheryl Cole - 8st
Kate Middleton - 8st 6lb
Jessica Ennis - 8st 9lb
Ellie Goulding - 9st
Beyonce - 9st 4lb
Rihanna - 9st 7lb
Christina Hendricks - 11st
Khloe Kardashian - 12st 1lb
Adele - 14st
Queen Latifa - 14st
Gemma Collins - 16st
Melissa McCarthy - estimate 18st

How on earth they know that Rihanna weighs exactly 9st 7lb is beyond me, but apparently they do!


There are so  many weighs that I am disappointed in these scales, but probably none more so than Superdrug ENCOURAGING women to compare their bodies to others. Body positivity groups have worked hard to teach people that they are individual. 

What happens when a celebrity gains weight, loses weight, gets pregnant... bodies change! Are Superdrug going to reissue these scales every time one of their chosen celebrities change weight?

It is a tough world out there and learning not to compare yourself to other people around you is tough, but it is an amazing feeling when you get there! We already have a media that teaches us celebrity bodies are attainable by everyone & that we should look like something that stepped out of Vogue magazine. Now we have scales that tell us we're not GOOD ENOUGH to be like our favourite celebrity... 


Do you weigh Beyonce? Now you can emulate your favourite A-listers via these scales

Sure you can dress like Beyonce or copy Ellie Goulding's style, but unless this magical Superdrug scale tells you that you weigh the same as her then you'll never good enough - what a silly, bizarre idea!

I say - #BoycottSuperdrug - who's in?

Or perhaps you love the scales? I'd love to hear all your opinions!

Debz xx

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