Last night I was lucky enough to be invited to the Evans store at Marble Arch for the launch of their new Cut For Evans collection. You can read all about the collection on the website, but basically it was an initiative that allowed two fashion students to design their own collection. You can read all about it here.
Being just a small fish in a very big pond, I always get a little nervous at attending these events, but I had a great time. If you love big, bold prints and unapologetic splashes of colour then this collection is well and truly for you.
There are two sides to the collection, the big, bold prints and a really funky knitwear collection (including a knitted skirt that I fell a little in love with). The collection was on display in the store and it was great to see loads of the bloggers and guests trying the items on - seeing them on bodies rather than hangers made a massive difference.
I'll be honest and say at first glance this collection isn't really 'me'. Don't get me wrong, I love the collection and I think it's amazing that Evans would take a massive leap into this, but I couldn't see anything when I looked on the website that I would wear. Now that I have seen the collection, felt the items and seen people wearing them, my views have definitely changed. I was always excited by this new Evans collection, but now I am excited because I can see how I would wear a few of the items - and I'll be investing when I get the chance for sure!
I love that plus size retailers are listening to the fact that we don't all want big tunic tops and trousers to flatter our figure. We want to stand out, we want figure hugging, fitted, bright patterns and everything that 'normal' fashion lovers want, hopefully the new Cut For Evans collection is the first step in the right direction to making this happen!
The event was great and I got to meet lots of my favourite bloggers which is always lovely!
Have you looked at the Cut For Evans collection? What are you loving about it?
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