The Popularity of Bloggers in 2021 – I have been blogging for a long time and have definitely seen an increase in the number of bloggers and influencers that are putting themselves out there over recent years. Platforms like Instagram and TikTok have helped people to become influencers without the need for a physical blog platform or the need to write lots of text. Instead, people can use photos and videos to get their message across. This accessibility has definitely opened up blogging to the masses – the trend of female influencers on Instagram growing at a rapidly increasing rate! What is causing the popularity of bloggers to increase?
The Popularity of Bloggers in 2021
Why Has The Popularity of Bloggers Increased?
The fact that blogging has expanded to use other platforms has definitely helped the popularity of bloggers increase. Not only can people share their stories via a variety of mediums but the audience can digest them in the same way. Being able to view Instragam stories on their smart devices or bitesize videos on Tik Tok has helped people open up more to blogging as being a means for entertainment. Brands have quickly clicked onto this & have started to work with more and more bloggers. The Stacey Solomon In The Style Curve range a prime example of this – it was launched yesterday & before that shared via numerous plus size women on different platforms, creating a buzz about the range – something that TV adverts would have failed to capture in the same way.
It isn’t just clothing brands that are taking advantage of this change and using it to promote themselves. Singers like Vikina Lopez are also using social media to promote themselves – not only sharing her singing but also launching a platform for style and beauty advice. This helps to reach two types of audience and you can be sure that there will be a cross over between the two, a perfect way to spread the word of your brand.
Bloggers Are More Relatable That Celebrities
Although celebrities have massive followings on social media, people are definitely looking to bloggers for inspiration. Influencers are seen as everyday people and therefore, they’re much more relatable. This means that if they share something online, other people can sympathise, empathise and even get excited about the same things! It is why brands look to work with bloggers such as Bella Jamal – who can help the brand reach a wider audience than just a TV advert which people may not be able to relate to.
The Stacey Solomon In The Style Curve range a prime example of this – it was launched yesterday & before that shared via numerous plus size bloggers on different platforms, creating a buzz about the range – something that TV adverts would have failed to capture in the same way.
The fact that brands want to sponsor posts and pay influencers to create adverts has most definitely helped to increase the popularity of bloggers in 2021. It is a never-ending circle of people wanting to digest the content, to brands wanting to work with bloggers to create more content and then the audience wanting more of this content. It’s a great way of advertising products and something that will no doubt continue to adapt as the way we use social media starts to change too.
For example, Tik Tok is relativity new to the game of social media but it has taken off massively – even I have recently changed from Blogger to WordPress to keep up with the continuous changes within the blogging world.
I wonder what the next big social media influence platform will be?
Debz Louise is a plus-size blogger based in Yorkshire. Behind many nationwide campaigns such as #WeaAreTheThey & winner of Best Blogger at the UK Plus Size Awards, she talkas about life as a plus-size 40-something woman in South Yorkshire.
It’s interesting to see how the landscape of blogging has evolved, especially with the rise of social media platforms like Instagram and TikTok. The accessibility and relatability of bloggers have definitely played a huge role in their increasing popularity compared to traditional celebrities. Plus, the fact that brands are hopping on board to collaborate with influencers is changing the game of advertising. It’ll be exciting to see how the blogging world continues to adapt to new social media trends in the future!