CurveWow Review – A few weeks ago the team at CurveWow sent me an email and kindly let me choose a few pieces from their website to try. Although I had heard of CurveWow before, I hadn’t gotten around to trying them so it was nice to be able to see what they had and try a few pieces out for myself.
Quick Review Summary: Curve Wow is a legitimate UK plus-size retailer offering trendy, affordable fashion up to size 36. Our testing found that while the shipping is reliable and the designs are feminine, sizing can be inconsistent in non-stretch fabrics like cotton. For the best fit, we recommend checking individual garment measurements rather than relying on standard UK sizing.
Key Takeaways: Curve Wow Review Summary
- Verified Legitimacy: Curve Wow is a legitimate UK-based retailer with reliable shipping and a secure checkout process.
- Generous Size Range: They specialize in plus-size fashion, offering a consistent range from UK size 16 up to size 36.
- Fabric Quality: Known for high-quality floral cottons and structured blazers that hold their shape better than typical fast-fashion alternatives.
- The “Fit” Strategy: While many items are true to size, sizing up is recommended for non-stretch fabrics or if you are between sizes.
- Best For: Feminine, “Cottagecore” aesthetics, wedding guest dresses, and smart-casual office wear.
Expert Review: Curve Wow at a Glance
| Feature | Rating | Expert Verdict |
| Sizing Accuracy | ⭐⭐⭐ | Often runs small; check the size charts for each item. |
| Fabric Quality | ⭐⭐⭐⭐ | High durability in cotton ranges and structured blazers. |
| Style Variety | ⭐⭐⭐⭐⭐ | The “Go-To” for floral maxis and feminine silhouettes. |
| Shipping Speed | ⭐⭐⭐⭐ | Reliable UK delivery, typically arriving in 3-5 days. |
| Best For… | Expert Choice | Size 26+ Floral Dresses & Smart-Casual Blazers. |
Plus Size Clothing – CurveWow Review
The first thing I noticed when browsing the CurveWow website is that you can browse via clothing type and size. I find being able to filter items by size really handy – it saves that disappointment of finding an item you love and it not being available in your size and let’s face it – we’ve all been there. I was pleasantly surprised to find that they size up to a UK size 34/36 and we all know how rare that is.


Shopping at CurveWow
Although CurveWow stock a range of items, one thing that they seem to specialise in is midi dresses. I have to be honest and say that at 5’2 I tend to stay away from this length of dress because I don’t particularly love how they sit on me. That said, people like Georgina Grogan wear this length all the time and I think they look stunning, so it is very much a personal preference.


I chose a couple of dresses and have to say, the quality of them all feels lovely. They might not be my usual style so it did feel a little that I was stepping out of my comfort zone – but for me, that’s what 2024 is all about anyway. I ordered my usual size and the fit was great on them all, it might be worth checking material before you order for yourself as some of them had no stretch it, so you might want to take that into consideration before you order and size up where needed.


The colours are really lovely and perfect for the day I had planned – I see that they have plenty of brighter colours in their NEW IN section too, perfect for the summer months!
Their website is definitely one I’ll be adding to my list of ‘go to’ places when looking for something new to wear – let me know if you try them out too!
*Collaborative post
Is Curve Wow a legitimate UK brand?
Yes, Curve Wow is a legitimate UK-registered clothing brand. They are known for their presence in the plus-size community and offer reliable shipping across the UK, typically delivering within 3–5 working days.
Does Curve Wow clothing run true to size?
For the most part, yes. However, for items made of 100% cotton or structured blazers, many customers find that sizing up provides a more comfortable fit. Always check the specific “Size Guide” on the product page as measurements can vary between styles.
What is the return policy for Curve Wow?
Curve Wow allows returns for a refund or exchange within a specific window (usually 14 days), provided the items are unworn and tags are attached. It is recommended to keep your tracking number when sending items back to their UK warehouse.
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Debz Louise is a plus-size blogger based in Yorkshire. Behind many nationwide campaigns such as #WeaAreTheThey & winner of Best Blogger at the UK Plus Size Awards, she talkas about life as a plus-size 40-something woman in South Yorkshire.
I haven’t tried curve wow before but I have heard of them. I definitely need to check them out, the dresses look really good!
I need a dress for a wedding and normally take a 28.
Buy they go 26/28 ,30/32.
Do you think I would have to size up
I think that would be a very great fit, even for my wife. I’ll have to admit, she doesn’t like the full-length clothing too but if I were to judge from the looks of it, I think she might be in for a delicate experience.